FOUNDING COHORT: 10 spots at $995 for 90 days. Next cohort: $1,495. Price goes up after 10
90 Day ALL IN Performance Playbook
Turn Your Bloodwork Into A 90 Day Playbook So You PERFORM Like A PRO
PRO Athlete Infrastructure: data-driven training, nutrition, and supplementation built from your labs, 3D body scan, and biological age, with a coaching team behind you, so you feel like "that guy" again. Leaner, stronger, and more energized at work and with your family.
who this is for
Built for High Performers Who Bet on Themselves
This isn’t generic fitness coaching. It’s PRO Athlete Infrastructure for guys that have careers, families, and real responsibilities.
This is for you if...
- ●You used to perform at a high level and can still feel "that guy" in there, but the mirror doesn't show him anymore
- ●Your body doesn't look like it did in your twenties, whether that's 10-40+ lbs gained, muscle lost, or both, and you're tired of blaming your willpower
- ●You work long hours, travel, have kids, and need the plan to fit your life, not the other way around
- ●You're done guessing and want a data-driven plan built from bloodwork, 3D scans, and real feedback
- ●You're coachable and willing to follow a system for at least 90 days to feel sharp, lean, and in control again
This is NOT for you if...
- ✗You want another program to try for two weeks and quit
- ✗You're looking for a magic pill, a cheap template plan, or zero behavior change
- ✗You won't engage with your coach or follow a data-driven protocol
- ✗You're not willing to invest real time, attention, and money into fixing the problem
- ✗You would rather complain about being out of shape than take action
how it works
Your Bloodwork In. Your Playbook Out.
No generic plans or guesswork. We start with your actual biology, find what's holding you back, and build everything around what your body needs.
The Data That Matters
- ●At‑home Performance Panel shipped to your door (44+ key biomarkers)
- ●3D body scan and biological age for a true baseline
- ●Performance assessment to establish your starting point
Your Performance Playbook
- ●Custom supplement protocol built by a dietitian from your labs
- ●Training & nutrition built around your body, goals, and schedule
- ●60 min results call with a Certified Health and Performance Coach
Coaching Through 90 Days
- ●Biweekly 1:1 check in calls to keep you on track
- ●24/7 text access to your coach for real time support
- ●Protocol adjustments based on how your body responds
what is this designed to do
The Outcomes We Build Toward
What this system is engineered to help you improve when you show up and put in the work.
Results vary based on your starting point and the work you put in. We do not guarantee specific outcomes. See full disclaimer in Terms of Service.
the playbook
What's Included in Your 90 Days
12 components. 3 steps. 1 system built around your bloodwork, your body, and your real life. That's PRO Athlete Infrastructure.
proof
Results & Transformations
Here's what happened when they went ALL IN and ran the Playbook.
Bryan
Jake
Jose
Celia
Rene
Brooks
Testimonials reflect individual experiences and are not a guarantee of results. Results vary based on individual factors including starting point, commitment, and follow-through.
our story
Why We Built This
We gave our brother, Dillon, the Playbook. He bet on himself, went ALL IN, and was drafted 1st round to the Chicago Bears.
Video by Chicago Bears - Dillon Thieneman | Meet the Rookies
founding cohort pricing
Claim Your Spot Before the Price Goes Up
90 Day Performance Playbook
After 90 days, most clients roll into our Playbook Membership at $495/quarter so we keep running fresh labs, adjusting supplements, and updating your protocol based on new data.
Our Support Guarantee
We stand behind the quality of our program and coaching. We have a 100% satisfaction rate to date. No client has ever asked for a refund. Clients who bet on themselves, put in the work, and go ALL IN see results. If you feel like we're not delivering on what we promised, we'll make it right.
questions?
We Have Answers
What is the Performance Panel?
The Performance Panel is our branded at-home blood test. It runs 44+ biomarkers across 8 health systems: metabolic, hormonal, inflammatory, heart, thyroid, liver, kidney, and nutritional health. It's specifically designed to find the bottlenecks in your performance, not just check if you're sick. This is the foundation everything else in the program is built from.
Why not just get this from my doctor?
Because your doctor's job is to make sure you're not sick, not to run performance labs and turn them into a step-by-step execution protocol. A typical checkup won't give you your biological age, your body fat %, or translate your data into a clear plan for training, nutrition, and supplements that fits your real life. To piece that together on your own, you'd have to hire multiple people and still end up guessing how to put it all into action. We package the testing, interpretation, and coaching into one performance system that shows you exactly what to do next so your effort actually turns into measurable progress, while your regular doctor handles your medical care.
What if I've had a blood test in the last 3 months?
If you've had a comprehensive blood test in the last 3 months, you can send us those results and, if they cover the markers we need, we'll build your protocol from them instead of shipping a new kit so you start faster and get credited the cost of the Performance Panel. Just mention it on your call or DM your labs after you claim a spot, and we'll review them and let you know if they're sufficient or if we recommend the full Performance Panel.
How does the bloodwork process work and how long does it take?
We ship the Performance Panel to your door. You collect your sample, send it back, and results typically process within 1 to 2 weeks. While your labs process, we start your training & nutrition protocols so you're making progress from day one. Once results are in, we build your full personalized Playbook.
Do I need to live in Indiana?
No. The 90 Day Performance Playbook is available nationwide. The Performance Panel, supplement protocol, training and nutrition plans, coaching, and community are all available regardless of where you live.
What if my schedule is insane?
Then this was built for you. The entire program is designed around guys working 50 to 70 hours a week with travel and family responsibilities. Your training and nutrition plans are built around your schedule, not the other way around. You have 24/7 text access to your coach so support fits into your life, not onto your calendar.
What happens after 90 days?
Most clients roll into our Playbook Membership at $495 per quarter. We keep running fresh labs, adjusting your supplement protocol, updating your training and nutrition, and refining your Playbook based on new data. The 90 Day Performance Playbook gets you the result. The membership keeps you there and keeps improving it.
Is this safe? Are you doctors?
We're not doctors and this isn't medical treatment. We're Certified Health & Performance Coaches who build your training and nutrition protocols. Your supplement protocol is built by a registered dietitian based on your lab data. We always recommend consulting your physician before starting any health program or supplement regimen. If you have a medical condition, talk to your doctor first.
How do the coaching calls work?
You get a 60 minute results call to review your labs and walk through your personalized Playbook. Then biweekly 1:1 check-in calls to keep you on track, adjust your plan, and answer questions. Between calls, you have 24/7 text access to your coach. It's coaching that actually fits into a busy life.
Side Effects May Include a Whole New Wardrobe
- ⚠Your current clothes may stop fitting. Not in the bad direction.
- ⚠Guys at the gym may start asking what you're on.
- ⚠Your spouse may develop a renewed interest in your arms.
ALL IN Performance is not financially responsible for the cost of a new wardrobe. You've been warned. Bet on yourself. Go ALL IN.
last call
10 Founder Spots at $995. Then the Price Goes Up.
If you're a high-performer who's done feeling soft, sluggish, and off your game, this is your window. The first 10 spots get the full 90 Day ALL IN Performance Playbook at the founder rate. After that, it's $1,495, then $1,995.
ALL IN Performance is a health and performance program. We do not guarantee results. Your outcomes depend on your commitment to the program and follow-through. Statements regarding health and performance have not been evaluated by the FDA. This information is not intended to diagnose, treat, cure, or prevent any disease and is not medical advice. Consult your physician before starting any health program or supplement regimen. See our full Medical Disclaimer and Results Disclaimer in our Terms of Service.